Gestión de la comunicación digital en las organizaciones públicas del Ecuador: usos y retos.

Abstract

With the digital age, companies nationwide are taking new forms of communication to publicize their daily actions when transmitting information on topics relevant to society. Social networks are a factor of innovation and therefore a field of opportunities for those responsible for strengthening the process of communication seeking to promote their products and services over the internet. The quantitative method whose online survey instrument makers applied to the area of communication, with a total of 52 completed surveys used in the methodology. The main results show that public organizations do not have a department for the development of digital communication, responsible for communicating within their professional training have a degree or specialization in the use of digital tools, so it is evident in our research that this activity has designated the journalists.