Análisis de las herramientas administrativas-financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción Pastelería La Colmena de la ciudad de Cuenca, provincia Azuay, 2014

Abstract

The purpose of this work degree is the development of a useful tool that can facilitate decision making in the short term Pastry La Colmena Company by its administrators; after establishing a clear conceptual framework as a basis on basic concepts of the various philosophies and Management for making short-term decisions Tools, a Current Situation Analysis of the company that allows a clear picture of how it is done you are and where want to be in the future, establishing a study on the Institutional Philosophy understanding the vision, mission and objectives that the company has its administrative structure, competencies, strengths, weaknesses, opportunities, threats, production costs, revise as is its structure costs, and meet your production to thereby finally an analysis based on different assumptions models, which analyze different scenarios in relation to the profitability of products, cost-volume-profit relationships, pricing such as determining the usefulness and maximize the benefit of the owners and employees of the company.