Emprendimiento juvenil y desarrollo del programa de emprendimiento dirigido a alumnos de bachillerato de la unidad educativa “Manuel José Rodríguez” parroquia Malacatos, del cantón Loja, año 2015.

Abstract

Youth entrepreneurship in Ecuador is growing increasingly in recent years, but most of them do not manage to stay on the market as a sustainable business; Thus, the need to promote youth a spirit of learning and motivation in taking decisions and take risks to fulfill a proposed objective arises. The educational unit "Manuel José Rodríguez" is one of the most outstanding institutions Malacatos parish; that is why it has been considered as a framework for study to develop an entrepreneurship program aimed at students in second and third high school; in order to improve student creative development and increase their standard of living; it is designed for a year, adding to existing content themes guide the Ministry of Education, involving student socioeconomic issues through experiential analysis and ending with a theoretical and ractical learning, relating experiences of businessmen and entrepreneurs the town and interacting with potential customers.