Análisis de las herramientas administrativas - financieras para la toma de decisiones a corto plazo y aplicación en la Microempresa de producción Green Point de la provincia de Pichincha, cantón Quito, 2014

Abstract

The research paper entitled "Analysis of the administrative tools - Financing for making short-term decisions and application in production Micro Green Point of the province Pichincha, city Quito, 2014" has its denouement in the same aforementioned city. The planning and development of subject matter hereof aimed to analyze the internal and external situation of microenterprise Green Point to find deficiencies or weaknesses that limit the company as well as their strengths to improve them so that they become competitive advantages. With the information gained different analyzes concerning the internal organization of microenterprise, costs, competition, external factors affecting it and especially performed its current economic and financial situation was investigated, managing to define several conclusions of the research process. All research made it possible to obtain relevant information about the real situation currently facing microenterprise Green Point, allowing your manager make timely decisions to improve profitability and survival of their microenterprise.