Herramientas administrativas y financieras para la toma de decisiones a corto plazo y aplicación en la empresa Agropecuaria Ganadera Acuícola S.A. AGRONACUI

Abstract

The main objective of this investigation is the analysis of financial- administrative tools for short-term decision-making and its application in the Guayaquil based on the company Agropecuaria Ganadera Acuícola S.A AGRONACUI, with a focus on financial-administrative sciences that induces a raise of profitability of it while contributing with the country’s economic growth. During the investigation process, theoretical and empirical methods were used based on the contemporary administrative philosophy, the administrative information on short-term decision-making, and the financial tools for decision making, allowing to obtain deep theoretic knowledge regarding the topic of research. Necessary information was gathered for the analysis of the Guayaquil based company achieving a diagnosis of the real situation of the company through the competitions´ analysis, SWOT matrix analysis, product´s profitability, the relations cost-volume-profit, price fixation, and the profitability determination of the company, , implementing financial models as work instrument which yielded results of significant importance.