Análisis de las herramientas administrativas - financieras para la toma de decisiones a corto plazo y aplicación en la empresa de producción Confecciones Mary de la ciudad de Atuntaqui, 2015.

Abstract

The textile Enterprise Confecciones Mary is placed in Antonio Ante canton. It has as main product seventeen clothes which are focused on a well know trademark in the city and in the country´s north, and besides this the segmentation of a sport style for every age which along the time has earned a recognition of quality and warranty. The Enterprise agency, technology and the administrative management are distributed in a way that supplies the target market with human resources which is selected and qualified but with some restriction regarding the production because of the reduced use of stocktaking and because of the lack of technical knowledge about the correct productive analysis which implies the improvement of raw material to raise the profit. The final process that supports Confecciones Mary, also can be treated with the use of better prices from the production chain, checking the raw material´s providers in terms of prices and the use of appropriate quality controls. This proposal must be welcomed in order to start strategic plan which minimize prices and maximize profits in a short term.