El rol del administrador financiero en la implementación y utilización de herramientas y estrategias financieras en las empresas de Loja

Abstract

Analysis of the role of financial manager in the implementation and use of tools and financial strategies in companies of the city of Loja "main objective is to establish a clear and concise each of the criteria and shape policies and regulations and administrative procedures and financial part of the same legal regulations that allow us to achieve development and growth of institutions. Due to the growth and the number of employees that captures each of the designated airlines to perform this type of study has been the need for a study or follow-on role that the financial manager; that focuses on meeting the efficient and effective requirements that contribute to the development of entity; improve earnings growth for shareholders, relationship between officials, as well as customer satisfaction in service; professionalism and correct decision making in management and general administration of the entity