Diseño de Estrategias en el Sistema Organizacional de la Distribuidora de Confiterías “FRUTICAS” de la ciudad de Jipijapa, Año 2015

Abstract

The objective of the research corresponded to design strategies in the Organizational System Distributor of Confectionery "FRUTICAS", for which the actual situation of the Distributor was identified, the organizational system factors, both internal and external were determined. The general characteristics of the systems approach and its application in the design of strategies for organizational system is then defined. The proposal finally able to get a change in the enterprise system that connects to the business needs arise. The research work was based on the descriptive and applied research because it allowed us to know and analyze how the company should be structured, how they should carry out the processes and staff functions. Synthetic, deductive and Hermeneutics - the exploratory-descriptive, analytical methods were used. The techniques that served as a tool for the investigation were the survey, interview and questionnaire as an instrument with closed questions in the case of the survey; and open to the interview questions. Another instrument that contributed to the development of the investigation was the direct observation, which served to determine the processes and evaluate them to thereby propose organizational design. According to research conclusion was obtained in the situational diagnosis of Distribuidora ¨Fruticas¨ City Jipijapa reflects the non-existence of organizational structure does not have a manual work that the division of labor. Concluding that the company does not have proper operation in its organizational structure as part of the strategy to design. Therefore, there was the need to design strategies in the organizational system, which once applied is obtained in response improvements in its operations because the organizational guidelines that guide the company towards a target is determined.