Diseño de un Plan de Responsabilidad Social Empresarial para la Empresa Eléctrica Regional del Sur S.A., de la ciudad de Loja, período 2015

Abstract

Abstract: The present research work, is aimed to the analysis of the Corporate Business Responsability, a concept which is currently treated as a public politic and every day companies are becoming more aware about the magnitude of applying it to its gestion model. It's from this where it's proposed to analyze the conditions for its incorporation and positioning in the South Regional Electric Company SA, creating a management model based on Corporate Social Responsibility, allowing the development of human talent and improving relations with the various stakeholders of the Company, through socially responsable actions. Keywords: Corporate Business Responsability, Gestion Model, Action Plan, Business Ethics, Social Balance.