El comportamiento ecológico responsable de los jefes de hogar, es dependiente de su condición sociodemográfica

Abstract

This research analyzes the ecological responsible behavior regarding the proper use of water, using as measurement variables age, gender, education level, income and environmental awareness. A survey was administered to 338 heads of households in the city of Loja, with information from an econometric model to sociodemographic variables was performed to determine the significance and likelihood of correct usage of water. The method of k-means cluster, consisting of three groups that are related to socio-demographic variables where a high and low level of pro-environmental behavior was observed was used in environmental perception variable. With the results you can determine the age and income have greater significance, with the likelihood that a person performs an appropriate use of water.