Análisis cuantitativo del posicionamiento de Loja como destino turístico

Abstract

Abstract: This final degree project is part of the research carried out by the Department of Administrative Sciences by Ms. Carlos Granda Tandazo and has been carried out with the purpose of knowing the capacity of the city and province of Loja as a tourist destination. , so that in future research and work, the results obtained here can be used as a reference base, in addition to providing a more professional and technical look at how Loja is positioned in the tourism market and at a general level as a destination city. All the work has been developed under a bibliographic information base concerning the topics of: tourism, city, investment, heritage, business, culture and innovation; This knowledge helped to form an efficient amalgamation of ideas to be able to develop a field investigation, with which we sought to respond to the proposed hypothesis. The aforementioned field research was based on the collection of information, through the survey method, from 346 tourists who arrived in the city of Loja by different means.