Modelo de Direccionamiento Estratégico para la Empresa Azulado Clean S.A., año 2015

Abstract

Abstract: The design of a model of strategic direction for the company Bluish Clean SA, will be a powerful tool for development and implementation of priority projects. Be a systematic process that will make sense of leadership and management as well as continuing the activities and daily business tasks, allowing you to see where you are and where you are going to look to the future while resources are identified, principles and values required to move from the present to the future, applying a series of strategies and tactics that will define long-term objectives, identifying objectives and quantitative goals, developing valid and updated strategies to achieve the goals set by finding resources to carry out these strategies that help increase the image, positioning and branding in the city of Quito.