Propuesta para la implementación del marketing digital y n´ tics en la comercialización de productos orgánicos de la empresa Soysan de la ciudad de Riobamba año 2014-2015

Abstract

Abstract: At the present time the demand for organic products not only in Ecuador but also globally is growing today more people are changing their eating habits and health prefer eating foods that have been grown with organic products, Free use of fertilizers and pesticides. One of the drawbacks Soysan city of Riobamba is dedicated to producing and selling organic and ancestral products, where traditional distribution channels do not allow the dissemination of their production making limited, therefore does not disclose its products and move into new markets, and therefore it intends to implement a platform as a virtual shop where you can promote through the digital marketing both products as organic producers. This work includes surveys and interviews that have facilitated and collected information, projecting the benefits to be gained by venturing into the digital marketing at the local level in the short term with a view to generating demand a major export to attend.