La Comunicación On-line y las empresas. Caso de estudio: Cooperativa de Ahorro y Crédito ERCO, ltda, de la ciudad de Cuenca

Abstract

Communication in a general context, is involved in the entire evolutionary process of humanity therefore has developed rapidly, especially the last 10 years in the business world, marking a complete change in each person, department and the functions they perform. In this context, ICTs have provided support to commercial communication, improving the process of assimilation of information to internal users and external companies. This support is reflected in the improvement of marketing and communication strategies through the use of social networks, leading to communication strategies and digital multi companies have transformed the perception of its stakeholders. This research gives an account of the evolutionary process of communication and the approach of a Plan of online communication, it is part of a strategic plan for the credit union Erco, ltd, a company that is the need to remain competitive with the high demand for financial and nonfinancial services in the southern region. KEYWORDS: TIC, social networks, communicative strategies, communication online, Stakeholders.