Evaluación y Propuesta de Mejoramiento de los Modelos Administrativos del Servicio Postventa del Banco Guayaquil, Agencia El Redondel de la Ciudad de Riobamba, Año 2014.

Abstract

Guayaquil Bank is one of the largest banking and financial institutions of Ecuador, its products and services are the benchmark for the acceptance of people, coverage and national presence has served to grow in attracting customers, generating new market expansion strategies and meet the needs that this demand them. The customer loyalty is the main way that institutions or organizations implement this new millennium, has created various ways and strategic tools that generate management officials and players of each institution. Guayaquil Bank has launched new strategies to generate retention and satisfaction on each client, seeks to increase development more gears and become the differentiator of the financial system; customer care and after sales services are of high priority; quality management models used are your current business strategy. The customer is the main actor in the business and your best ally with the implementation of CRM system. Keywords: Administrative Models, customer service, CRM system