Análisis del área de atención al cliente de la Fundación CEDEI 2015

Abstract

Abstract: This work of investigation proposes an analysis of the area of client service in the CEDEI Foundation in 2015, the importance of applying marketing, and the use of information technology and good conflict management to maintain current customers and capture new clients by offering quality as a competitive advantage. This investigation considers the existing relationship between the workplace environment and customer service. That is to say, improving the workplace environment increases customer service. The conclusions of this investigation confirm that a direct relationship exists between interpersonal relationships, the type of direction, the feeling of belonging, the clarity and coherence of direction, and collective worth which have a significant relationship with customer service within the company. Finally, the proposal generates the mission, vision, policies, and values in the area of customer service starting from the premise that quality is possible being supported by new technologies in information and communication.