Modelo de gestión institucionalizado para mejorar la sostenibilidad y competitividad de la mipyme ecuatoriana exportadora mediante programas de apoyo que incluyen asistencia técnica y estrategias de responsabilidad social empresarial.

Abstract

In the global context of the economy, the business goes beyond the economic benefit but is also linked to social and environmental aspects. This represents a challenge and an opportunity for companies and governments in the field of promoting competitiveness and the implementation of actions for sustainability. The relationship of the company with its environment in local and in the international aspects directly impact on the development of society, so emerges the need for defining public policies to strengthen companies from a more holistic view. This type of business support by the government is also an opportunity to facilitate market access as shown by research, even more so considering that the demand for socially responsible and environmentally sustainable products is growing in international markets. Therefore a model institutionalized as part of public policy that contributes from programs to strengthen the internationalization of micro, small and medium enterprise incorporating criteria Ecuadorian Social Responsibility as a key factor in competitive advantage arises in this thesis access to international market