Consumo y uso de medios de comunicación de jóvenes universitarios ecuatorianos en tiempos de convergencia, período Marzo-Abril del año 2015, en la Universidad Particular San Gregorio de Portoviejo

Abstract

Sum Consumer research and media use, especially young people, have their foundation in the role that communication has meant the evolution of society. With the emergence of media, since the advent of the printing press to the Internet implementation, use and consumption of information generated revolutionary changes in the cultural, social and political life of peoples. Youth who are through a constant search for the truth, with its customs, practices, ideologies, will set the trend for future generations. In this era of convergence between analog and digital, in which the Information Technology and Communication is booming, presenting alternatives for communication and media, it is essential to consider the relationship and symbiosis that is held in behavior youth in the technological and software development. This research study population identified as students of the University of San Gregorio de Portoviejo. Y,; define what is sought is the cultural consumption and how they use these Dicent, to the media, to establish by analyzing data, specific conclusions that provide contributions to the evolutionary development of men, women and society by exercising communication.