Consumo y uso de medios de comunicación de jóvenes de la Universidad Técnica Particular de Loja en tiempos de convergencia período marzo-abril del año 2015.

Abstract

The topic of the investigation is: consumption and use of media by young people of UTPL in convergence time, period march-april 2015 and it features an historic and scientific part and an other of a field study made through the applying of tests with their respective result´s analizes and interpretation. The first part refers on a brief history about the human communication, as the progressive development of media and tools used by human to improve day by day the communication. A short description of the main means written, radial, television, informatic; as also the tools used to arrive in a minimum time to a maximum number of receptors. With the implementation of tests, the analysis and interpretation of the results, we can have a clear vision about the studied topic. We stop our attention on the incidence, as positive as negative, of the media in our universitary young students nowadays. As well we suggest ways to make communication and media, a real tool of humanization and not a aim. Keywords: Mass Media, use and consumption, reception studies, new context and situation, young and University