Consumo y uso de medios de comunicación en estudiantes universitarios en tiempos de convergencia período abril 2015 en la Universidad del Azuay, UDA.

Abstract

In the process of communication are the audiences who deserve special attention; now a days the publics act at the same time than media but through ICTs, in order to be protagonist part in the act of communicating. Social networks are the media most used, particularly in youth, however it is necessary to have verifiable data to support the hypothesis raised around research that it is proposed on consumer media habits and media convergence times. And in the absence of information, this research represents a major contribution to direct effectively own communication processes of each sector. Being necessary a survey, the same as was applied to university students between 17-23 years old of the UDA, designated research institution, with which it was determined that students are consumers both traditional media and ICTs, however many prefer to surf the Internet and constantly interact with their friends on social networks like Facebook