Consumo y uso de medios de comunicación en estudiantes universitarios en tiempos de convergencia, período marzo-abril del 2015 en la Pontificia Universidad Católica del Ecuador, sede Santo Domingo de los T’sachilas. PUCESD

Abstract

This research seeks to obtain information on the consumption and use of mass media in times of convergence in the young students of the Pontifical Catholic University of Ecuador, home to Santo Domingo (PUCESD), by applying a survey of five sections, 53 issues and 23 questions,during the period from March to April 2015. Once tabulated and interpreted the data is that 87% are young people aged between 17 and 22 years. 77% have no personal income, however, have the mass media traditions and the new technologies of information and communication technologies (ICTs) in 89%. As "digital natives" that are characterized using several media simultaneously 90% for information and entertainment, especially at night. The most used social network is Facebook with 99%. This topic is researched in Ecuador, the social sciences and specifically from the academy, therefore, the results from this research are pioneers in the country.