Consumo y uso de medios de comunicación de jóvenes ecuatorianos en tiempos de convergencia en la Universidad San Francisco de Quito. Período marzo-abril del año 2015

Abstract

The reception is one of the components of the communication process, closely related to consumption habits and use the individuals on mass media, phenomena that acquire particular dimensions in young people. That is why the purpose of this paper is to describe the consumptions habits and use of mass media on students at the Universidad San Francisco de Quito, March-April period of 2015. The investigation was based on the quantitative approach, it is descriptive, with a non-experimental, transactional-descriptive design. This study allowed us to define the most representative indicators of the use and media consumption, using techniques such as bibliographic and documentary research and conducting surveys. The main results reflect the progressive increase in the use of NICTs, especially the Internet and mobile telephony as well as the preference in consumption of television and radio at the expense of the press. This responds significantly to the generation they belong to these subjects, together with the constant occurrence of the phenomenon known as "media convergence