Diseño de modelo de fortalecimiento de la Responsabilidad Social Empresarial para pequeñas y medianas bananeras (Estudio de caso Hacienda Bananera “Mercedes”, provincia del Cañar, Cantón La Troncal, 2015)

Abstract

In the banana business there are three types of producers: small (up to ten hectares) produced using traditional methods and for the local market; large (about fifty hectares) produce for export and that brokers are linked to established standards; and a third group, the median, whose acreage is ten to fifty hectares, without being so tied to brokers, strive to meet the regulations and standards for export. Export requires certifications generally focus more on production than on social aspects. Thus, while being asked to detail the processes that does not mean it's been documented or that are subject to continuous review. But not for this we mean that some social aspects are not contemplated in these certifications. This thesis attempts to fill the gap with respect to the CSR of small and medium banana companies. Explicitly declares not cover administrative or technical-productive aspects per se, in that sense serves as a starting point for future studies and research