Elaboración de un plan de comunicación integral para la Dirección Distrital 11D01 de Salud de la ciudad de Loja, año 2015

Abstract

The lack of a planned process and misuse of communication tools used by the 11D01 Loja District - Health to inform and communicate with their target audiences the activities and events held at the Institution, has generated the need to implement a communication system flexible, efficient and dynamic. Given the foregoing, a comprehensive communications plan, with the aim of promoting and consolidating identity and corporate image and strengthen channels of communication and strategic tools for efficient interaction with their stakeholders is structured. To design the plan, started with the description of the general aspects of the institution, then the current diagnosis of internal and external communication through field research and SWOT analysis was performed; and finally based on the results obtained, it is proposed a integral communications plan that can considerably enhance the institutional objectives and / or social, in which highlights the strategies, tactics, tools, programming, budgeting, control and monitoring of the communication process is proposed integral of the institution.