Diseño de un Plan de Comunicación Integral para la Fundación Nuevos Horizontes, de la provincia de Manabí. Periodo 2014

Abstract

This research was conducted at the Fundación Nuevos Horizontes, and was to design a comprehensive communications plan for the New Horizons Foundation Manabí Province in order to obtain financial support and sponsorship. In the investigation, research, bibliographic, analytical and statistical methods is used, with a form of exploratory and descriptive study with a non-experimental design, applying surveys to executives, internal customers, external customers and companies or organizations, to complement the research was conducted a situational diagnosis. The research was supported in a vast theoretical framework performing a comparison between the theoretical foundations and research results, so the strategies and integrated communication tools were designed communication plan.