Consumo y uso de medios de comunicación de jóvenes de bachillerato del colegio Juan Bautista Vázquez de Azogues en tiempos de convergencia período octubre - noviembre de 2015

Abstract

The transformation of traditional media, the irruption of new technologies and the proliferation of multiple virtual environments have caused changes in habits, customs, attitudes and the very way we communicate in this period of convergence. Hence, knowing the usage and consumption habits of this media by our teens is fundamental. Our goal with this research is to find information regarding the most used forms of media and how the students in Juan Bautista Vazquez high school are using the aforementioned. Starting with a sample size of three-hundred-and-eight so called digital natives, we have examined their consumption habits and the results show that cellphones, the internet and televisions are among the most popular and are used to listen to music, surf the web and watch movies. It's worth noting that the results also show a decline in consumption of printed media, such as books, magazines and newspapers.