Plan estratégico de marketing para la empresa Davinciroses Exportaciones Cía Ltda, de la ciudad de Tabacundo periodo 2014-2015

Abstract

Abstract:This work contains a comprehensive analysis of the current situation that the company Davinciroses Ltda., keeps regarding their marketing processes, offer a product which is appreciated mostly by international buyers, who prefer the Ecuadorian rose over their competitors to considering the superior characteristics regarding quality, aroma, color and variety. This study contains a wide and ranked literature review of theoretical content necessary for the elaboration of a strategic marketing plan as main objective of research that aims to contribute to the consolidation of the company, ensuring his foray into new markets and the significant increase in their sales. Generating a higher level of income that would facilitate investment in new technologies, varieties, training, promotion and social responsibility as several of the main aspects that any organization you should consider if you want to obtain the competition.