Planificación estratégica para la Inmobiliaria Cobiseg Cía. Ltda., de la ciudad de Cuenca para el período 2016-2020

Abstract

Abstract:The main objective of this work is the design of strategic planning for Cobiseg Co. real estate. for the period 2016-2020, which seeks to improve the organizational capacity of the business, attract new customers, optimizing service to existing customers and turn the property into a highly competitive company in the local, national and international markets. The design of strategic planning has been done on the basis of qualitative and quantitative analysis, using the SWOT administrative tool, to define the company's base line; the PORTER competitive strategy matrix was used to define the strategic objectives and align them with the mission, vision, and others that plans to achieve short, medium and long term in the organization. The project begins with an analysis of the current state of both the company and the real estate sector of the country to identify areas that will help shape and define basic elements for planning the strategy to be implemented in the company to improve its effectiveness and efficiency.