Diseño de un plan estratégico de control de mando integral para la empresa Ecuavid S.A., de la ciudad de Quito

Abstract

he strategic plan is an important management alternative for most companies, as it allows them to have a future vision of where you want to reach through strategies that contribute to achieving the objectives. Research work: "Design of a strategic management plan scorecard for the company Ecuavid SA, of the city of Quito," searched through a strategic plan, overcome existing barriers in the Company, with the proposed goals and objectives for improving management practice. In strategic planning, setting goals is the essential part for better management, being the cornerstone through which all actions to be undertaken is established. The strategic plan of business management allow Ecuavid SA, achieve its proposed strategic objectives, achieving the satisfaction of both the external client and internal, through appropriate strategies, meeting the expectations of all members of the company, achieving greater participation in the trading market glass.