Consumo y uso de medios de comunicación de estudiantes de bachillerato ecuatorianos en tiempos de convergencia, período octubre – noviembre del año 2015

Abstract

To date, Ecuador has no national research on media consumption. The emergence of the Internet and the convergence represent a modification of communication processes and traditional channels, plus the need for new ones to adapt to this reality where new technologies and globalization play a key role.

This research aims to contribute to understand the situation of media consumption in Ecuador, for understanding the communication channels using different economic and socio-cultural groups, to channel better the information you want to present from the point of private, public or socially.