Consumo y uso de medios de comunicación de estudiantes de bachillerato ecuatorianos en tiempos de convergencia, período octubre noviembre del año 2015

Abstract

Abstract:Currently Ecuador does not have investigations of national consumption of media. The emergence of the Internet and convergence pose the modification of the communication processes and the traditional channels. Also the need of new channels to adapt this really where the new technologies and globalization play a fundamental role. This investigation aims to contribute to know the consumption of media in Ecuador which enables the communication channels used by different socioeconomic and cultural groups to canalize the best form of information from the private, public or social point of view.