Consumo y uso de medios de comunicación de estudiantes del colegio de Bachillerato Manuela Garaicoa de Calderón de Cuenca en tiempos de convergencia

Abstract

Abstract:This research project is focused on knowing the customs and habits of mass media by high school students from schools of Ecuador. For this work was chosen to School "Manuela Garaicoa of Calderon" of the city of Cuenca, and its active students participate and in turn to sample surveys on the theme chosen for this research. This degree work began with the development of a theoretical framework is the foundation for a thesis and where issues such as the definition of the mass media, the concept of hearings, and media consumption habits in Ecuador were treated, reception studies, etc. Subsequently, an analysis of data from surveys conducted in the school choice was made; in order to verify or dismiss the silver hypothesis for this project. Ending this thesis with the development of the respective conclusions will be analyzed and then used for future research at the Technical University of Loja or anyone interested in this research work.