Prácticas de responsabilidad social corporativa en el sector servicios, caso: establecimientos de alimentos y bebidas de primera categoría de la ciudad de Loja, año 2015.

Abstract

The current research consists of an analysis of good practices and corporate social responsibility en the food and drink establishments of the first category in the service sector of the city of Loja, analyzing the level of CSR application in which we find the stated sector. For this we applied a model of a designed survey by the ETHOS institute in Brazil, summarizing and adjusting the necessities of the business environment. We investigated themes of good practices of CSR which turn out to be very interesting, limiting ourselves to 14 establishments of the service sector in the city of Loja, concluding that they have an elevated percentage of CSR application. Finally, the importance of this analysis centers in the necessity that businesses apply CSR, that they design their goals and strategies based on the necessities of their stakeholders. That they fulfill to the highest capacity the correct execution of CSR policies, improving the treatment of their employees, communication with their providers, contributing positively to the government and society in which they operate