Investigación de la imagen percibida de los atractivos turísticos de la ciudad de Quito en niños y adolescentes de clase media, año 2015 /

Abstract

This thesis aims to make the image perceived by children and adolescents with respect to the tourist attractions of the city of Quito. The analysis of the development of a theoretical framework for understanding the concepts related to the subject of study; and the most frequented tourist attractions are also exposed by these groups. In research also disclosed the middle social strata of the population of the city of Quito with reference to INEC according to a survey last 2010. Through a survey of children and adolescents of the middle class of the city of Quito determines the image that these groups have on the tourist attractions of the city. With the above analysis, conclusions and recommendations in order to contribute to the development of sustainable and responsible tourism Quito established.