Diseño de un plan de comunicación integral para fortalecer la imagen corporativa del Centro de Investigaciones y Servicios Agropecuarios de Sucumbíos (CISAS

Abstract

AThe instruments and communication tools that CISAS uses are ineffective in the mission to inform its stakeholders events, activities and events developed by the entity, the problem arises from the lack of investment in a specialized department in communication strategic, the lack of a comprehensive communication plan and the obsolescence of the communication tools held by the institution. Therefore the need arises to implement a comprehensive plan coherent, effective, timely and effective communication that will strengthen the image and institutional identity ensuring optimal conditions of trust with all stakeholders who are vital part of the entity; design comprehensive communication plan is based on a prior diagnosis both internal and external analysis of the information and communication strategies. The analysis of general and labor issues, the data obtained allow immediate search for solutions to the problem of communication that currently presents the entity, with the implementation of activities, strategies, tools and tactics necessary for optimal communication process