Estudio de pertinencia del programa académico de la Titulación de Administración de Empresas de la Universidad Técnica Particular de Loja en el campo ocupacional y mercado laboral. Ciudad de Loja 2016.

Abstract

Higher education in Ecuador is in a phase of major transformation, therefore involves universities go to the reunion of the social needs of the country. The object of this research is to conduct a study of relevance in the academic program of the Degree of Business Administration from the Private Technical University of Loja. It sought the opinion of two influential groups in the environment; these are: graduates and employers. The purpose is to obtain useful information about the relevance through graduates, the starting point is the insertion and career, academic and social graduates, which constitute sufficient evidence of the relevance and quality of the program received. And through the employers know as is its performance in the occupational field and the labor market in the business sector of the city of Loja.

For the development of the research methodology to be applied is: descriptive and quantitative and qualitative. With the information gathered is analyzed internal and external factors from two perspectives to determine the relevance of the academic program.