Consumo y uso de medios de Comunicación en jóvenes de Bachillerato en la Unidad Educativa Luciano Andrade Marín en tiempos de convergencia, periodo octubre-noviembre de 2015

Abstract

This paper is a research on cultural consumption of youth, this research is part of the national project led by the Technical University of Loja, called "Edu-communication and digital culture" of the Department of Communication Sciences of the UTPL, project, which aims at contributing content of practical use for the benefit of society in general. In particular, this work refers to the media consumption habits of students aged 14 to 18 years Luciano Andrade Marin College in Quito. The project aims to collect data on consumer habits through surveys, they are based on questions about the spending habits of different media. This research aims to understand the phenomenon of media convergence in young people, their relationship with the new information technologies and their relationship with the "traditional" media.