Consumo y uso de medios de comunicación de jóvenes de bachillerato de los centros educativos Colegio Británico Internacional de Quito y Fundación Colegio Americano de Quito, en tiempos de convergencia, período octubre – diciembre 2015

Abstract

The undeniable synergy between the media and technology has led to the form of consumption of the media to stay away from what until some years ago was a known reality. The so-called "digital natives" and their way of consuming television, radio, movies, newspapers, books and the internet; They deserve a separate study to try and understand and be able to offer communication they want and need. Therefore, after a contextualization enclosing the current situation of the media and youth, an investigation was conducted through surveys and interviews with a sample selected in two schools in the city of Quito: British International School and American School Foundation. The results led to identify heterogeneity in their tastes, constant simultaneous use of the media and how, technologies like smart phones and the Internet from anywhere, have become massive in a short .times