Estudio de factibilidad de un bus restaurante en el Distrito Metropolitano de Quit

Abstract

The overall objective of the research was to "carry out a feasibility study of a bus restaurant that offers the service of tourism and tasting typical food in the Metropolitan District of Quito", for which the analysis of the macro environment and micro was made with in order to know the main forces that influence this economic initiative from which harvesting strategies were raised. In the market survey, the survey of a sample of 384 tourists, identified that there is a potential demand that requires this service, formulated the creation of the Bus Restaurant Company and its positioning through advertising strategies, promotion and monitoring customer. Through financial economic study it found that the project has a cost of $ 157,020.47, which is financed by a loan and equity; your recovery period is two years; while the cumulative NPV is $ 110,790.25 and the IRR 60%, demonstrating that the project generates wealth and profitable.