Estudio de factibilidad de un bus restaurante en el Distrito Metropolitano de Quito

Abstract

Abstract: Theme: "Feasibility study of a restaurant bus in the Metropolitan District of Quito" The general objective of this research consisted to perform a feasibility study of a bus restaurant that offers a tourism service as well as typical food tasting in the Metropolitan District of Quito. Therefore, an analysis of the macro and micro surroundings was made in order to know the main conditions that influence this economic initiative. From then new exploitation strategies were brought up. In the market research, the survey applied to a 384 sample, in this case tourists, it let to identify there is a high potential demand that requires this service, which lead into the creation of the Bus Restaurant Company and its permanent positioning through advertising strategies, special offers and costumer tracking. Throughout financial and economic studies determined that the cost of this project is 157.020,47 USD, which is financed by a loan and own resources. Its full recovery will take two years, while the accumulated VAN is 110.790,25 USD and the TIR 60%, which demonstrates is a viable project that will generate wealth and that is highly profitable.