Consumo y uso de medios de comunicación en jóvenes de bachillerato del cantón Santa Cruz provincia de Galápagos, período mayo 2015 -enero de 2016

Abstract

This research aims to investigate the cultural consumption and use of media (radio, newspaper, television, movies, books, internet and mobile phone) in high school students in the Galapagos National Education Unit, Education Unit Miguel Angel Cazares and Unity educational Fiscomisional St. Francis of Assisi in the period May 2015-January 2016. a questionnaire of 52 questions to 499 students from the day shift was applied. The study allowed us to determine that students of the three schools in the canton Santa Cruz, used the media especially for entertainment, besides the internet is their main leisure activity which can be accessed from your mobile phone. They are people who are born and grow with technology, these features allow cataloged as digital natives. Despite being dependent children, the economic factor is not an issue that prevents them from accessing technology, mainly the use of smart phones with Internet. On the use of social media consumption habits facebook investigated, this virtual platform allows them to be connected daily and relate to their friends at any time of day.