Consumo y uso de medios de comunicación en jóvenes de bachillerato del cantón Santa Cruz provincia de Galápagos, período mayo 2015 -enero de 2016

Abstract

Abstract: This investigation pretends to inquire the cultural consumption and the use of mass media (radio, press, television, cinema, books, internet and mobile phone) in high school students of the Unidad Educativa Nacional Galápagos, Unidad Educativa Miguel Ángel Cazares and Unidad Educativa Fiscomisional San Francisco de Asís through the period of May 2015 January 2016. For this reason a questionnaire of 52 questions was applied to 499 students who study during the day. This investigation showed that all of the students of this three boroughs of Santa Cruz, use mass media communications especially for entertaining themselves. They also navigate through the web on their mobile phones in their leisure time. They are people who have born and grown with technology, that's why we can catalogue them as digital natives. In spite of actually living with their parents and nota having an income of their own, the economic factor isn't an impediment for them to access the internet from their smartphones. Regarding the use of social networks, we investigated the consumption habits around Facebook. This virtual platform allows them to connect daily and be in touch with their friends at all times.