Consumo y uso de medios de comunicación de jóvenes universitarios ecuatorianos del Centro Universitario Madrid de la Universidad Técnica Particular de Loja en tiempos de convergencia período marzo-abril 2015

Abstract

The subject of this research is: Consumption and use of mass media university young Ecuadorians. A survey was applied to university students in distance learning of the Technical University of Loja, International Center of Madrid, in the period March-April 2015, to learn how to use and consume media in times of media convergence. The media have undergone several changes due to technological advances. These advances have revolutionized the way we inform and communicate driven Internet that has made receivers active users of the network, where communication possibilities multiply and both fragmentation and segmentation of content occurs. Generally it was determined that the most used means our students are: internet, cell phone and television, also use social networks to be in constant communication. It is also able to determine that students are constantly connected to the Internet via mobile phone and consuming media through through mobile devices