Desarrollo del Negocio Asociativo de Mujeres, en la ciudad de Loja, año 2015

Abstract

ASOPROMART is a communitary undertaking, it is lead by twelve women. MIES have supported them in this activity. After a process they got improve their economy, setting up their own project focuses on production of textiles. The main purpose of this research is to strengthen the internal and external undertaking. Firstly employing administrative tools of diagnostic. After that, it was necessary the use of intruments and planification methods that allow to set up strategies of position with the internal and external clients to short, mid and long-term. After to analyze the market, it was noticeable that there is a high competition level, it causes to create some strategies on sales, positional brands through logos and publicitary materials. A financial analysis was also made with the purpose that the associate women have a clear idea about parametres of their incomes and expenses in order to stablish goals and take care their expenses level. This association counts with the support of institutions such us: MIES, IEPS, and UTPL working together into activities that allow the organizational development.