Plan de negocios para la expansión de mercado de la empresa Full Llantas de la ciudad de Quito, 2015

Abstract

This thesis is the development of a business plan for expanding the company's market Full wheels Quito; with which seeks to determine the feasibility of opening a new branch in the north of the city, taking advantage of the company Full wheels has a great track record and market position, thanks to products (rims and tires) that markets are high quality, it has a large stock and their prices are relative to the competition. The thesis consists of five chapters, in which different topics were studied according to the importance of reporting to the study. Market research shows a large unmet demand, so the company has an excellent opportunity for expansion. This plan is intended to guide decisions Tires Full company should take in the process of expansion with the delivery of marketing strategies that are possible to carry out both short and long term.