Plan de negocios para mejorar la imagen y repotenciar las ventas del restaurante Doña Conchita

Abstract

The objective of this Business Plan is to improve the image and boost the sales of the restaurant "Doña Conchita", through the generation of an added value that without incurring in greater investments can improve the quality of services.

Based on the mission, vision, values ​​and objectives of the microenterprise, we intend to implement the strategies set out in this business plan with the aim of growing the restaurant in sales and positioning itself in the local and regional gastronomy market.

The changes that increase the sales are associated not only to the quality of the product, but also to the proper management of its corporate image that will allow it to attract potential consumers, without leaving aside the correct symbiosis between Product, Price, Square and Promotion;

Within the business plan, it is proposed the generation of a manual of processes and functions as well as the creation of an organizational structure that will allow administrators and employees to better understand the operation of the restaurant