Modelo organizacional y plan de ventas para la Agencia de Viajes Terrandes Adventures Cía. Ltda

Abstract

Abstract: The high level of competitiveness in the tourism sector requires travel agencies to propose sustainable improvements that increase profitability and customer satisfaction. The implementation of an organizational model and sales plan is an essential requirement to provide targeted to meet the needs of tourists, who are agile, effective and comprehensive processes. This research proposes a structure of the business analysis, leading to four strategies that establishes a new organization based on a matrix that will control the processes better, ensuring timely care to motivate the customer to purchase services rendered. Its development is based on a clear delineation of the responsibilities of personnel in charge, so that the client can receive professional assistance any questions solvent in service. It is important to highlight the vision proposed control based on a projection system sale, which define to where they want to go and the results obtained with management and quality improvement.