Modelo organizacional y plan de ventas para la Agencia de Viajes Terrandes Adventures Cía. Ltda

Abstract

The high level of competitiveness in the tourism sector forces travel agencies to propose sustainable improvements that increase the profitability and satisfaction of their customers. The implementation of an organizational model and sales plan is an essential requirement that allows processes geared to meet the needs of the tourist, that are agile, effective and comprehensive. The present research proposes a structure that starts from the analysis of the business, giving rise to four strategies in which it establishes a new organization based on a matrix that will allow to control the processes in the best way, guaranteeing a timely attention that motivates the client to the acquisition of The services provided. Its development is based on a clear delimitation of the competencies of the staff in charge, so that the client can receive a professional assistance that solves any doubts in the service. It is important to highlight the proposed control vision based on a sales projection system, which will define where you want to go and the results obtained with the management of improvement and quality.