Consumo y uso de medios de comunicación en jóvenes de Bachillerato del Colegio Militar N° 10 “Abdón Calderón” de la ciudad de Quito, en tiempos de convergencia, período marzo-abril de 2016

Abstract

The present work aims to obtain information about the consumption habits and uses of the media by the students of the Unified General Baccalaureate of Military College N ° 10 "Abdón Calderón" of the city of Quito, during the period March-April. 2016. In the research process it was possible to determine that the Unified General Baccalaureate of COMIL No. 10 is made up of adolescents with ages ranging from 14 to 18 years of age, whose predominant gender is male. Economically they are dependent on families, with monthly income that in most cases exceed $ 500 dollars per month. The analysis and interpretation of data allowed to determine that these adolescents - with characteristics of the digital natives - to a large extent, are owners and consumers of several means of communication simultaneously. Their preference is especially related to the use of the Internet, new technologies and social networks, which they frequently access and whose consumption is mainly related to information and entertainment, with few who opt for educational programs and devote their time to cultural activities.