Consumo y uso de medios de comunicación en estudiantes de bachillerato del Ecuador en tiempos de convergencia período octubre – noviembre de 2015 en la Unidad Educativa Dr. Alfredo Pareja Diezcanseco

Abstract

This research aims to obtain information on the consumption of mass media and new technologies in times of convergence by the students of the Educational Unit Dr. Alfredo Pareja Diezcanseco of the city of Santo Domingo, from October to November. 2015.

To fulfill this purpose, a questionnaire was used which was applied to 291 students in the presential modality from tenth to third year of high school. This methodological instrument includes five sections: Informational data of the respondent, Revenues, Data on communication / information technologies, Leisure and About some media uses.

As results it was possible to affirm that the adolescents surveyed of the Educational Unit Dr. Alfredo Pareja Diezcanseco are mostly between 14 and 15 years of age, that among a myriad of activities the 20% has as a preference in their leisure time to use digital means To surf the Internet; It was discovered that 47% surfed for pleasure or information, in addition that 74% happens connected to the social network Facebook. Another important data is that 93% are consumers of open television and the media least used by adolescents are magazines 24% and radio 23%.